Access Is Not Expertise
One of the strangest things happening in the creative world right now is that people are confusing access with expertise. For most of human history, access was the hard part. Access to recording studios. Access to instruments. Access to publishing. Access to distribution. Access to audiences. Today, many of those barriers are disappearing. You can […]
Most Artists Are Not Competing Against AI
Most artists are not competing against AI. They’re competing against irrelevance. That may sound harsh, but hear me out. The average listener doesn’t wake up in the morning wondering whether a song was created with AI, recorded in a million-dollar studio, or tracked in a bedroom. They wake up wanting to feel something. To be […]