Copy Writer

Description

​The Copywriter’s job has become multifaceted, as companies want their brand communicated through every channel possible. Copywriters write engaging, creative content that is also clear and concise. They create ads or marketing materials for various audiences in many industries across different fields like technology and healthcare.

Copywriters are responsible for producing engaging, straightforward text adapted to different advertising channels like websites or print ads. Their job includes researching keywords to make interesting written content and proofreading their work.

Copy Writer Key Responsibilities:

• Write clear, attractive copy with a distinct voice;
• Interpret copywriting briefs to understand project requirements;
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages);
• Conduct high-quality research and interviews;
• Edit and proofread copy as needed;
• Use SEO principles to maximize copy’s reach;
• Source images and other content.