3 Top Qualities of Books that Attract Readers
Let’s face it: it’s hard to sell any book. Some books are also easier to sell than others. By the way you produce, package and present your book, you can greatly influence how buyers perceive it. Only self publishers who know this secret are taking advantage of it.
A book, like any product, has a perceived value that may or may not match the book’s retail price. It is on the basis of this perceived value — or sense of worth — that the reader purchases the book; and not at all on the list price (if the list price is within reasonable rates). We’ve all seen that FREE Kindle book that is not worth the trouble of downloading. That is your Reader Value Perception in play. The estimation is done subconsciously, yet every published book has an estimated sense of worth that is guaranteed to be different for every reader.
How you tweak and engineer this perceived worth will greatly influence how the reader values the purchase enough to pay for it. It is generally believed that only high quality works see the light of day. In reality, this doesn’t hold quite true. Indeed, only “high value” books get purchased. The degree of value is greatly dependent on the buyer’s perceived worth. This is why our retailers use our books’ metadata on our product pages to help us influence buyer perception. However, the tools provided for self publishers on most platforms are severely limited and, in my opinion, not enough.
In this article, I am going to show you three book marketing tactics that you’ve not been paying attention to. Without knowing what these are and how to take advantage of them, you may never learn how to attract readers.
1. Help the Book Sell Itself
How can you help the book sell itself? By creating an appealing product from start to finish. From the book content to its design and cover, you want to end up with a fine-looking polished product. Publish the kind of book that you won’t hesitate to buy. That is a book that sells itself. If you’re not confident about your skills, work with a few professionals or an expert who will guide you through the process.
2. Actively Sell the Book
Book lovers enjoy being sold to. Don’t simply upload your book and expect buyers to find it. Actively sell your book or, at least, get somebody else to do the selling. But sell you must. When you sell, you establish rapport with the buyer. That rapport doesn’t easily go away. They’ll remember you the next time they need a book like yours. Even if they are voracious bookworms, your book will hold a special symbolism in their hearts when they remember the author who sold it to them.
Rarely would a reader purchase a book if it wasn’t already sold to her. When you present your book to readers, they are naturally more interested in it than if you merely uploaded it online and expect them to find it. Chances are, they never will. Remember that if you don’t sell to them, someone else will.
3. Get a Human Seller
Books are living, breathing packets of emotions. So, whoever is selling your books should be a human being with emotions and lots of positive vibes. Amazon is not a human being, neither is Barnes & Noble nor any of the official retail stores that you’ve distributed to. If you simply rely on Amazon to sell your books, you will be out of business very quickly.
Readers still enjoy that close, human touch they get from the bookseller, and they’ll naturally gravitate to the self publisher who knows how to give it to them. So, get upfront and real with your readers and customers, treat them like respectable human beings and sell them professional book products. Not only will you tremendously increase their Reader Perceived Value of your books, they’ll respect you for it.